Models with Different Representations of Heterogeneity. European Journal of Operational Research, 294(3), 2021, 843-859. ( Download ) Goeken, N., Kurz, P., Steiner, W. Hierarchical Bayes Conjoint Choice Models […] Framework, Bayesian Inference, Model Selection, and Interpretation of Estimation Results. Marketing ZFP, 43(3), 2021, 49-66. ( Download ) Hein, M., Kurz, P., Steiner, W. Analyzing the Capabilities of the HB Logit […] Validation, and Interpretation of Results. Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20. ( Download) Hein, M., Kurz, P., Steiner, W. On the Effect of HB Covariance Matrix Prior Settings: