Digital Management (Bachelor)

NEW! Now with interdisciplinary first semester project and exercises in all economics lectures.

The bachelor's degree program in Digital Management introduces students to the globally networked digital working world within the framework of a business degree program. Graduates of this program are able to actively shape the challenges and opportunities arising from the digital transformation in the company as a manager. In addition to the classical economic content, the focus of the specialization modules in informatics, data analysis and business administration is on digital information value creation processes, which range from the acquisition and storage of large, weakly structured data volumes to their transformation into economically usable information with the help of data science methods and the targeted use of information and information systems in increasingly digitized business performance processes. In addition to computer networks and big data management, the profile-forming topics of the program also include digital innovation management and digital business models in the sales industry.

The digital transformation of the economy and society poses completely new challenges for management in companies. In the future, successful management will be based to an even greater extent on data-driven and analytical approaches as well as on digital business process innovations. The bachelor's degree program in Digital Management prepares students for these promising fields of activity. The situation on the job market for graduates of business administration programs remains good. Business graduates with a specialization in the field of digitalization will have particularly good entry opportunities in the future. In addition, new roles and job descriptions such as chief digital officer, data analysts, digital process managers or customer experience specialists are also emerging in the course of the digital transformation in companies, for which graduates of the Digital Management degree program are predestined.

Exemplary areas of activity for bachelor's graduates:

• Digital Business Process Management
• Digital Marketing
• Digital purchasing
• Digital controlling
• Digital Innovation Management
• Big Data Management
• Management Consulting

The Clausthal bachelor's degree program in Digital Management combines a fully-fledged business education with important digital competencies from the fields of computer science, data science and the business specialization. Profile-forming is a holistic and interdisciplinary approach that combines technological and methodological aspects of digitalization with applications in business administration and the management of digitalization. This degree program is also characterized by good supervision, the high importance of exercises and seminars accompanying courses, as well as good opportunities for individual profile formation in the elective areas and the final thesis.

The program combines elements from the fields of economics, computer science and data science. In addition to the fundamentals of business administration, economics and mathematics, digital and data science skills are taught in courses on programming, business and technical computer science, statistics and big data management. Within the scope of two seminars and a project work, students can acquire further important competencies. A wide range of elective modules offers individual opportunities for specialization. The Bachelor's thesis, which can be written at one of the participating institutes of the Clausthal University of Technology or in cooperation with an industrial company or a non-university research institution, concludes the program. Students are recommended to participate in further free English courses offered by the International Center Clausthal (IZC).

• Propaedeutic and mathematical modules (10 % of the credit points)
  • Propaedeutics (Business English; instruction in scientific work)
  • Mathematics for Business Administration and Chemistry I and II
• Basic modules in economics (30 % of the credit points)
  • Fundamentals of economics
  • Business accounting
  • Marketing
  • Leadership
  • Microeconomics
  • Investment and Financing
  • Production economics
  • Business research
  • Decision theory
• Specialization modules in economics (10 % of the credit points)
  • Digital Innovation Management
  • Digital Business Models
  • Seminar in economics
• Modules of computer science and business informatics (20 % of credit points)
  • Basics of Programming
  • Data Processing
  • Basics of Databases
  • Basics of computer networks
  • Business Informatics: Business Processes and Information Systems
  • Information Systems: Technologies and Applications
• Modules of Statistics, Market Research and Data Science (20 % of the credit points)
  • Engineering Statistics I and II
  • Market Research
  • Big Data Management and Analytics
  • Elective modules Data Science
• Individual profiling (10 % of the credit points)
  • Compulsory elective module Profiling
  • Bachelor thesis